A friend of mine who works for a large company and does market research sent me this link earlier today. We had chatted recently and I mentioned my ambivalence regarding Twitter and marketing. This article makes sense to at the very least get involved as much as you can and use it in different ways, such as email campaigns that link to your social media accounts. I am going to try and sell my freelance client on the value of it (and hopefully gain more billable hours in the future).
http://www.marketingprofs.com/short-articles/1335/a-match-made-in-e-heaven-twitter-and-email
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